Evaluation Q5: Who would be our audience?

Here we have a video containing a range of students across a small age range. When we started this project, we decided to aim for an age group of around 16-21 as this would work well with the BBFC rating and many of our peers (around 17 years old) were very keen on the horror genre, as shown in our questionnaire from February.

For this reason, we decided to ask our members of our target audience what they thought about our sequence. Any negative feedback that was consistent across the ages would mean that we would have to rethink our target audience.

However, all the feedback we did receive was positive and only a couple of criticisms came to surface such as the angle of our first-person shake-cam within the dead bodies scene (the camera would point at the floor too often). This is could be easily fixed as our film was made with re-filming kept in mind (small number of props, storyboards, scripts, etc).

The positive feedback we got back from our brief interviews reinforce the fact that our target audience of 16-21 is likely to be well received, they are keen on our production and the BBFC rating is in keeping with this audience (15 rated). All critical to the success of The Tale of Demise's distribution and exhibition.